Joseph Pulitzer ( PUUL-it-sər; born Pulitzer József, Hungarian: [ˈpulit͡sɛr ˈjoːʒɛf]; April 10, 1847 – October 29, 1911) was a Hungarian-American politician and newspaper publisher of the St. Louis Post-Dispatch and the New York World. He became a leading national figure in the Democratic Party and was elected congressman from New York.

In the 1890s the fierce competition between his World and William Randolph Hearst's New York Journal caused both to develop the techniques of yellow journalism, which won over readers with sensationalism, sex, crime and graphic horrors. The wide appeal reached a million copies a day and opened the way to mass-circulation newspapers that depended on advertising revenue (rather than cover price or political party subsidies) and appealed to readers with multiple forms of news, gossip, entertainment and advertising.

Pulitzer's name is best known for the Pulitzer Prizes established in 1917 as a result of his endowment to Columbia University. The prizes are given annually to recognize and reward excellence in American journalism, photography, literature, history, poetry, music, and drama. Pulitzer founded the Columbia School of Journalism by his philanthropic bequest; it opened in 1912.

Early life

He was born as Pulitzer József (name order by Hungarian custom) in Makó, about 200 km south-east of Budapest, the son of Elize (Berger) and Fülöp Pulitzer (born Politzer). The Pulitzers were among several Jewish families living in the area and had established a reputation as merchants and shopkeepers.

William Randolph Hearst Sr. (; April 29, 1863 – August 14, 1951) was an American newspaper publisher and politician who developed the nation's largest newspaper chain and media company, Hearst Communications. His flamboyant methods of yellow journalism influenced the nation's popular media by emphasizing sensationalism and human interest stories. Hearst entered the publishing business in 1887 with Mitchell Trubitt after being given control of The San Francisco Examiner by his wealthy father, Senator George Hearst.

After moving to New York City, Hearst acquired the New York Journal and fought a bitter circulation war with Joseph Pulitzer's New York World. Hearst sold papers by printing giant headlines over lurid stories featuring crime, corruption, sex, and innuendos. Hearst acquired more newspapers and created a chain that numbered nearly 30 papers in major American cities at its peak. He later expanded to magazines, creating the largest newspaper and magazine business in the world. Hearst controlled the editorial positions and coverage of political news in all his papers and magazines, and thereby often published his personal views. He sensationalized Spanish atrocities in Cuba while calling for war in 1898 against Spain. Historians, however, reject his subsequent claims to have started the war with Spain as overly extravagant.