BBC - Burning Desire The Seduction of Smoking (2014) Part 1

Burning Desire: The Seduction of Smoking

Cigarettes are the most lethal consumer product on the planet. Yet, despite all the health warnings and decades of ever increasing government regulation, the burning desire for tobacco is as strong as ever.

Part 1: Peter Taylor travels to Australia to look at the industry's last-ditch battle to prevent plain packaging and is given rare access to the world's second-biggest tobacco company to see why thousands of young people around the world are seduced by smoking every day.

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