BBC - The Boys from Brazil Rise of the Bolsonaros (2022) Part 2 Electoral Campaign

The remarkable rise of one of the world's most controversial leaders, Jair Bolsonaro, from obscurity to the presidency of Brazil.

Part 2 Electoral Campaign

Tells the story of Bolsonaro’s extraordinary electoral campaign from the fringes of Brazilian politics to the presidency of Brazil. It is a story that shows the remarkable power of social media in transforming the political fortunes of a candidate no-one believed had any chance of victory.

When Bolsonaro announced his candidacy in 2016, few thought he would even come close. The political establishment treated him as a joke, while early polls gave him just 4.5% support. The situation was made difficult for him by the fact that the frontrunner was former president Lula da Silva, the most popular president in Brazilian history and a titan of Brazilian politics. But with his three sons at his side, Bolsonaro embarked on one of the most brilliant electoral campaigns in modern political history.

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