BBC - The Sound of TV with Neil Brand (2020) Part 2 Advertising and Jingles

Neil Brand explores a time capsule of legendary TV sound. For broadcaster, composer and silent film accompanist Neil Brand, pop songs are not the only way we tap into our individual or collective pasts. Nostalgia and memory are just as profoundly accessed and nudged by TV theme tunes, jingles and adverts even those cheeky broadcaster idents can propel us back to a time that feels safer than the here and now. Following on from “The Sound of Song” and “The Sound of Cinema”, Neil Brand's latest series takes a looks at the history and evolution of music for TV, and the way in which it has acted as the 'nation's jukebox' for over 60 years. We hear tunes and intro numbers of everything from “Z-Cars” to “Coronation Street”, and “The Persuaders” to “Brideshead Revisited”, “World At War” to “The Sopranos” and “Game Of Thrones”. Neil presents a three-part documentary series that explores the history and use of music in television. He has recently written and presented two highly-acclaimed BBC4 series, “Sound of Cinema The Music that made the Movies”, and “Sound of Song”, about how technology helped shape the music of the 20th century. “Sound of TV” looks at the impact of television music, not within programmes themselves, but the music that surround them - jingles, idents and the huge part of advertising plays in our television memories. Series celebrates the composers whose work makes us laugh, cry and root for the underdog, now their names will no longer be just a footnote in the credits.

Series Produced and Directed by Ian MacMillan ; Produced by Blakeway/Brook Lapping Productions For BBC

Part 2 Advertising and Jingles

Neil Brand looks at the impact of television music, this time not what was composed for the programmes themselves, but the music that surrounds them – jingles, idents and advertising, all of which play a huge part in our television memories. With the advent of commercial television in the UK, ITV rivalled the BBC for airtime and lured viewers in with the new language of advertisements. However, these had not yet reached the impact they had seen in the USA, the home of the TV jingle, where a 30-second tune could make or break a brand, as seen in the competing fortunes of Coca-Cola and Pepsi. Neil reveals the lasting musical power of jingles, idents and advertisements, including the long-forgotten test card tunes sampled in American hip-hop.

Full Version Available Upon Request