BC - Billion Dollar Deals and How they Changed Your World Series 1 (2017) Part 1 Health

Billion Dollar Deals and How They Changed Your World Series 1

The story of how our world was changed by people we have never heard of, transforming our lives without us realising it had even happened.

Part 1 Health

In the late seventies, Henry Gadsden, the CEO of a large pharmaceutical company, told a business magazine that the industry had a problem. In treating disease, they were limiting their client base. But by reinventing illness, treating the well and making the taking of prescription drugs as everyday as chewing a stick of gum, they could medicate modern life itself.

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