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Nat Geo. - Made in a Day Series 1 (2020) Part 5 Sneakers
There's been a revolution in manufacturing and international logistics in the last 10 years. What used to take a month to make and deliver now takes just a day and nowhere is this more evident than in the USA - an economic powerhouse at the heart of the global economy. In this brand-new series, we unveil the incredible scale and human ingenuity behind the manufacture and transportation of some of America's biggest, global brands.
Part 5 Sneakers
In the series exploring cutting-edge manufacturing in America, the new balance flagship factory in Lawrence, Massachusetts is featured. They are one of the few big brand sneaker companies still making their shoes in America. A combination of high-tech machinery, hand crafting skills and global logistics come together to make and distribute their best-selling sneaker and bring it to the world.
Full Version Available Upon Request
Episode One Shown Here